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Published on January 20th, 2014 | by admin

Why Businesses Need to Incorporate Responsive Web Design Into Their Company Website

Seo web design

The art of web designing company sites changes every year. As web marketing trends come and go, businesses need to reinvent their site. Every couple of months, the new ways of web designing company sites should be implemented into a business’s website.

While SEO web design remains the most important part of a company’s site, the latest and greatest Internet trend is something called responsive web design, or RWD. Programmers who are web designing company sites need to account for the medium that potential traffic may use to access the site. Nowadays, people go online with their smartphones, tablets, and other mobile devices. If a site isn’t formatted for these devices, the user may have an unsatisfactory experience. RWD crafts sites so that there’s an optimal viewing experience regardless of the device used to access the website.

Aside from giving users the best experience possible, there are several other reasons for programmers who are designing company sites to incorporate RWD. One of these reasons is that Google is a huge advocate of RWD. The search engine mogul has gone as far as to refer to responsive web design as the industry best practice. The reason that Google loves RWD is because it makes crawling, indexing, and organizing content easier.

Another reason that RWD is so great is because it makes things easier to manage. Having separate mobile and desktop sites means that you have to manage more than one website, and more than one Internet marketing campaign. When programmers use RWD while web designing company sites, they create a single site, not multiple ones.

For a business to remain competitive in the digital marketplace, it needs to tweak its site to the latest web design trends accordingly, which means businesses need to incorporate RWD into their own company website. If you have any questions how programmers can use RWD while web designing company sites, feel free to ask in the comments. See this link for more references.


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